Mauritius launches new campaign to revive image of the destinationTravel And Tour World

Printed on : Wednesday, October 28, 2020

The Mauritius Tourism Promotion Authority (MTPA) just lately launched an all new “MauritiusNow” marketing campaign with the goal of restoring the picture of Mauritius as a main vacation spot within the wake of the announcement of a phased reopening of the borders. The tourism physique talked about that the inception, elaboration and implementation of the scheme was the results of an unprecedented public-private collaborative method.

The marketing campaign has been designed to spice up the picture of Mauritius and restore confidence within the aftermath of the current oil spill that affected 4% of the island in addition to to safeguard the model positioning of the vacation spot in international markets. The marketing campaign is utilizing makes use of partaking visuals to remind the world that the island stays a main vacationer vacation spot with pristine lagoons, lush vegetation and a welcoming local people.

A microsite devoted to the marketing campaign has additionally been launched and is now whereas its contents are set to be recurrently disseminated through social media posts, e-newsletters and blogs. The marketing campaign features a sequence of movies portraying Mauritians of their day by day actions exhibiting that the island is a secure vacation spot that’s buzzing with life. Spectacular drone footages have been shot over numerous components of the island. The marketing campaign additionally features a sequence of studies on initiatives at present underway to rehabilitate the surroundings within the south jap a part of the island.


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